![]() This is in keeping with Wolf & Badger’s goal to sell sustainable items, which helped the retailer get a B Corp certification last year. The selection of merchandise comes from small independent brands that have some sustainable element to their makeup and pay a fair wage. During the pandemic, purchases centered around comfort items such as slippers, loungewear and house goods. The company’s top-selling category right now is women’s dresses. “I think the buying behavior of people goes far beyond their age and gender.” “We have fashion students who are our customers, and we have hedge-fund managers,” Graham said. Jewelry can go up to $5,000.Ībout 70 percent of Wolf & Badger’s customers are women who fall between the ages of 25 to 45. Price points for menswear range from about $100 to $300 while womenswear ranges from $200 to $400. About 20 independent brands of men’s and women’s clothing hang on the racks but are rotated on a regular basis. In the front are rows of jewelry cases, located next to shelves of housewares, including rows of pillows and porcelain teapots with matching teacups.Ī bank of curated posters lines one wall and stationery is evenly placed on a countertop. The recently opened 1,600-square-foot space has a modern, clean interior design that also incorporates sustainable materials for its floors and countertops and other areas. “We’ve seen a lot of traction in this market.” sales grew 225 percent to $27.7 million,” Graham said. sales area, but Los Angeles comes in second. has become the top market for Wolf & Badger’s online sales, which make up 98 percent of its business. A few blocks down the road is the Beverly Center shopping center. That location is at 8500 Melrose Avenue, which used to house a Bluemercury store, is in a prime shopping area with Rag & Bone New York across the street and a large The Real Real luxury consignment store and café next door. ![]() “Last summer we found this spot, and we were really delighted with the location.” Wolf & Badger’s search for a Los Angeles-area location started more than two years ago but that little thing known as the COVID-19 pandemic got in the way, said George Graham, the company’s chief executive officer. Party, Celebrating the Lola Bagīurberry Hosts Dinner With Bella Hadid, Jacob Elordi, Lori Harvey Getting Ready with Social Media Star Blake Gray The premium multibrand retailer and online concern opened its first West Coast store in West Hollywood on Friday with a carefully selected collection of clothing, accessories, home wares and shoes from different brands from the U.S., U.K. store, located in New York’s SoHo district.īut that just changed. LOS ANGELES - For the past five years British clothing and accessories venture Wolf & Badger has had only one U.S.
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